GoTo Market Insights

The management of mail promotions is a challenging area within the brand owing company or a retailer because many internal departments are involved and there is a tremendous amount of data that has to be collected, categorized and recorded into a database.

This is rarely done in a comprehensive way and such that the data is easy to access. The best practice is around having a solid and defined business processes for implementing mail promotions as shown below.

Go to Market Insights not only provide insightful data and reports, but to also provide consultation on business process improvement which leads to more efficient and effective mail promotions.

Hypertrade captures and scans all mail brochure and newspaper promotion activities, facts and images for the leading retailers in Thailand. 

Hypertrade's A3Retail.com database currently has 4 years of historical data available.    

Go to Market insights help both Retailers and Brand create an internal transparent platform for Promotion decision making.

Example services:

> Key account monitoring
> Trade investments review
> Competitor promotion review
> Category review of promotion activity
> Retailers’ promotion strategies
> Promotion price index
> Promotion lists, calendars, and mechanics
> Export all reports and analyses to MS Office to create your own presentations
> Ad-hoc reports 

Obsessed with Success: Case Studies

Planning Efficiently: Using Hypertrade’s insights, a leading FMCG company has included Hypertrade’s findings as part of criteria for its promotion approval process.

Accelerating Off-take: A regional food processing company is benchmarking its off-take/ “share of voice” data by channel and by promotion type to determine its best promotion opportunities.

Activating Insights: A world-class retailer is integrating Hypertrade’s data into its trading terms negotiation process.