Unique promotions insights
Every client is given personalised access to Hypertrade’s database of promotion history, giving brands and retailers the tools to align their featured promotion strategies with their business goals and market environment.
Choose your analysis
Each client is offered a variety of pre-formatted promotions analyses – or customise your own to see the comparisons you want to see. Clients can also extract this information for additional analyses and customised reports.
Comprehensive product history
Clients are able to see a complete history of product-specific promotion mechanics and pricing, with data collected over a standard 2 years and as far back as 4 years.
Monitor your Key Accounts
A3 Retail database to systematically monitor account compliance with the trading terms/investment agreements
Improve the profitability of an Account
Use the A3 Retail database in preparing for negotiating the annual trading terms and trade investment agreements with accounts
Review Competitors Promotions
Analyze and review mail promotion activity for key customers for competitive products to understand strategy and focus
Develop simple Category Review of promotion activity
Access to straight forward, simple promotion reports of your selected categories to identify trends
Gather, compare and plan
Visualise promotion calendars, from Brands, Retailers or categories to determine the desired mail promotions for the following year that supports the overall business strategy
Compare promotion environments
Keep an eye on the promotion mechanics as executed in each brochure. See the promotion environment, layouts, adjacent promotions and other details to determine the best featured promotion strategy. All pictures can be saved for your internal records to setup your own internal promotion library.
Export and create reports automatically with MS Office
Empower staff with leading technology that allows them to have more time to do their core selling job instead of collecting and tracking information
Automatic price comparisons
The system automatically generates pricing and promotion comparisons between retail promotion brochures so that you know how your products stack up in the market.
Instant brochure analysis
Compare share of voice across a category of products, which is automatically generated from the brochures collected by the system, allowing you to see the strategic structure of a brochure at your fingertips.
Monitor price evolution
The system also generates graphs showing historical price evolution, product by product, with clear distinctions between real and virtual price.
Compare price by retailer
Graphs can also be generated to show price differences by retailer, giving you the ability to measure how your product’s promotions and pricing strategies compare to the competition.
Complete share of voice analysis
The system is able to generate comprehensive share of voice analysis and comparisons across a range of factors – compare by retailer, market, brand, time period or distribution area, and more. Clients can also extract these information for additional analyses and customised reports.
Gauge price image
By selecting your own variables, users have the ability to see a comparison of price structures and promotion types across a broad selection of the market competition, allowing much better control over margin mix and the price image communicated to shoppers.
Sample report1
Visit the Insights section of the Hypertrade website for a sample report available for download
Sample report2
Visit the Insights section of the Hypertrade website for a sample report available for download
Sample report3
Visit the Insights section of the Hypertrade website for a sample report available for download
Unique promotions insights
Every client is given personalised access to Hypertrade’s database of promotion history, giving brands and retailers the tools to align their featured promotion strategies with their business goals and market environment.
