Leadership Team
Hypertrade is global in outlook and local in expertise. We thrive on diversity, and believe that it empowers us with the ability to bring a unique breadth of perspective to our clients and their businesses.
Our teams gather a wealth of competencies through professionals from a range of backgrounds. Some come from world-class retail players with hands-on experience in Asian markets. Others are seasoned international consultants or marketing experts from leading companies in international consumer goods. Retailers, Marketers, Consultants… the diversity of our Team creates a unique wealth of opportunities.
What unites these diverse talents? All are passionate about accelerating sales efficiencies, driving in-store brand performance and turning store insights into retail-selling propositions.
Frederic Etienbled
Frederic has been working in retail and in Asia for the last 16 years. His career gave him broad exposure to all the key functions of a retailer: store, logistics, merchandising and people management. His corporate career brought him to work throughout Asia, including Korea and Carrefour, where he hold senior positions in Merchandising, Buying. Logistics and Store Operations.
Frederic brings hands-on retail expertise in a multi-format retail environment with both international retail chains as well as local Asian retailers.
Danai Kramgomut
Danai is a seasoned consultant of the highest calibre. After completing his MBA in Michigan, Danai spent more than 10 years with the prestigious Boston Consulting Group (BCG)Thailand’s and Nation Multimedia Group (NMG). His assignments brought him to Asia in a diverse array of business environments.
Danai brings invaluable expertise in terms of methodology, business development and strategic planning.
Kittiphan Khumsap
Kittiphan comes from the World Class FMCG company. With his experience in retail store operation, he is now in charge of Store Insights, which covers thousands of retail stores in modern trade and traditional trade in the region.
Kittiphan converts the practical strategies from Store Insights into actionable data to drive in-store brand performance more effectively.
Gene Moran
Gene is a commercial expert who previously held senior management positions brand marketing, trade marketing , category development and sales for Nestle Thailand. He also worked for leading companies including Pricewaterhouse Coopers Management Consulting and Kimberly-Clark Corporation. Gene has an MBA in marketing and strategy from the Peter F. Drucker School of Business at Claremont University, California
Gene applies his marketing and financial management experience to retail challenges in both the modern and traditional trade.
