News & Media
Find out how Hypertrade is making its mark on the retail landscape. Read our press releases to stay abreast of new developments as we continue to cross new borders and develop new innovations that will help you succeed. See what the news media has to say about us as we continue to break new ground.
Thailand Business Report : Training At The Coalface
Dec 01, 2011A new institute hopes to bridge the gap between executive strategic planning and effective implementation in the field.
Retail consultancy Hypertrade has launched a new training initiative it hopes will help companies bridge the often yawning gap between the strategies devised by management and their execution by frontline sales teams. Read more >> http://hyper-trade.com/Download/White-Papers/
Flood Impact on Retail Promotion Activity - October 2011
Nov 27, 2011The terrible floods that strike Thailand have affected millions of lives. It naturally also affected the economy as a whole, and retail is no exception.In our research, we have been comparing 2 main promotion indicators for the Hypermarket, Supermarket and Personal Store Channels:
•The number of brochures published in October 2010 and 2011
•The number of promotion items offered to shopper in October 2010 and 2011
While some retailers have been drastically reducing their promotional activities (Tesco noticeably), it is interesting to see that other retailers reacted differently.
Beyond the promotional offer to shoppers, we have been impressed by the huge level of engagement of all major key players in the support of the communities where they are located. Bringing a light of hope in these terrible times, it tends to show – and this is only our opinion – that CSR policies are taken very seriously.
Download Analysis >> http://hyper-trade.com/Download/White-Papers/
The Nation : Hypertrade upbeat over post-flooding consumption boost
Nov 17, 2011Hypertrade Consulting, a Bangkok-based niche in-store retail research company, has expressed optimism over a significant boost in consumption after the flood waters recede.
read more > http://hyper-trade.com/Download/White-Papers/
Krungthep Turakij : "ค้าปลีก" ส่อเค้าแข่งเดือด เกิดสงคราม "ราคา"
Nov 17, 2011ไฮเปอร์เทรด คอนซัลติ้ง ระบุแนวโน้มค้าปลีก 3 - 5 เดือนข้างหน้าสมรภูมิ “ราคา” เดือด แนะผู้ผลิต - ค้าปลีก ปรับระบบซัพพลายเชน
read more > http://hyper-trade.com/Download/White-Papers/
Post Today : หลังน้ำลดกำลังผลิตสินค้ายังไม่ปกติ
Nov 16, 2011ไฮเปอร์เทรด ชี้หลังน้ำลดกำลังผลิตสินค้ายังไม่ปกติ แนะผู้ประกอบการค้าปลีก-เจ้าของสินค้าเร่งบริหารผู้ซื้อร่วมกัน รับตลาดช่วงเทศกาลยังคึกแต่เลื่อนเปิดตัวกลุ่มกระเช้าของขวัญ
read more > http://hyper-trade.com/Download/White-Papers/