Customized data collection, instant access
Every Store Insights project begins with a web-based database where Hypertrade sets the scope, with data fields that are customised to your research needs. Best of all, data is updated within 24 hours if you need it.
Intuitive organization, total flexibility
Customers have the flexibility to organize their research according to segmentation keys that are specific to their business, such as by chain (shown here), or by other factors such as product categories, territories, size, location, sales area – whatever you need to effectively gauge performance.
Your outlets, at a glance
Each outlet integrated in the research scope will be recorded, so the research planning (routing, itinerary, data collection by store) and the research output can match your requirements.
Track individual products
Each products (sku) integrated in the research scope will be recorded, so the research planning (routing, itinerary, data collection by store) and the research output can match your requirements.
Get the answers you need
Once the scope of the database is defined, Store Insights gives you the power to design the types of data-mining questions that you need asked to keep your store running most effectively.
You control the questions
Within the Question Setup interface, our Teams are free to tailor the system to ask the questions you design to get the data you need. Answers can be entered as numeric values, text, dates, figures or even chosen from a specialized set of multiple-choice responses.
Data at your fingertips
Once the scope has been defined and questions are set, information can be sent directly to field operatives via PDA for immediate data collection.
Thorough Analysis
All information collected by the system can be gathered and synthesised, with a full executive summary, full details and tactical breakdowns – by brand, by product, or other user-defined criteria. (separate subscription fee applies).
Sample Report: Availability By Chain
Data reports, such as this one showing availability by chain, are available within 24 hours (if required). These are the insights that you can then turn into actions. For instance, here we see that steps need to be taken to address shortcomings in drugstores and independent stores.
Sample Report: Availability by Product
Reports such as the one below, showing availability by SKU, are vital to helping our customers stay on top of inventory management.
Actionable Insights
From the data collected, you can easily determine what actions need to be taken to improve your in-store performance…store by store! All Store Insights reports can be customised to match your needs, and can be exported into multiple formats.
Customized data collection, instant access
Every Store Insights project begins with a web-based database where Hypertrade sets the scope, with data fields that are customised to your research needs. Best of all, data is updated within 24 hours if you need it.
