Category Review (CR) is the unique opportunity to improve the Commercial Offer of the category for Shoppers. If our Commercial Offer is improved, Business Performances will follow:
• More penetration leading to more sales
• Increased basket through improved assortment
• Strengthened Sales & margin Mix leading to more profitability
• Higher product rotation leading to lower stock and improve Cash-flow
It presents a challenge though: the analytics take quite some time, and the schedule is hard to embed. And many times, the Category review becomes another reporting, and another presentation. And not so much action, nor execution.
One of our client, aware of the benefits and the challenges, asked us to automate the category reviews so the machine can do all the crunching and Teams have more time to make choices and execute them. Here is what we did.
For more information click Download PDF