Last time a new generation came into play in the retail world, a lot had to change to accommodate to Millennials' needs. The change wasn’t easy but it came together. Now, the Gen Zers are shaking up the market, which means a new wave of change is required.
Gen Zers ages can be defined as an overall cohort as 7 to 21year-olds. But for the sake of the world of retail, this article will be focusing on the individuals, within that group, with purchasing power.
Overall, Gen Zers have always lived in the internet world and don’t know one without. So their shopping preferences will naturally be located there. Apart from this no-brainer, there are a few things Retailers should know in order attract and seduce Gen Zers.
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