As most grocery retailers are gearing towards increased sales through online stores or market places, merchandising teams need to address new challenges. From assortment selection to category roles and mix-margin, the main tasks Category Managers and Buyers must perform on a regular basis must be accelerated.
The addition of digital sales channel adds complexity, along with profitable growth opportunities and their share of risk. Reduced Teams and work-from-home constraints are raising the bar of the solutions to be found.
On what existing strengths can you build the next steps of your Merchandising Teams improvements?
Download the complimentary Merchandise Assessment PDF on the bottom
Thank you for investing your time in assessing the Vendor’s Engagement effectiveness of your retail organisation . We have listed 10 simple question with a straightforward scoring. Each type of answer gives a number of points. The assessment and recommendations are right after the questionnaire.
Yes = 2 No= 2 Don’t know = 0
Maximum Score: 20 points
Minimum Score: 20 points
At this stage, merchandising activities in the organisation are probably driven by experience and instincts. It is also probable that vendors and their distributors play a leading role in the evolution of the categories in terms of Brands and Item selection. It is also probable that assortment certain categories are overcrowded with duplicate items, generating undesired performances such as:
The risks of maintaining such a situation are:
While considering your next steps on improving your merchandising activities, here are some priorities you might want to focus on first
Healthy fundamentals have been already established for the merchandising activities. Some rules are already in place, and some of them might be running more efficiently than others. The merchandising organisation’s effectiveness - and its positive impact on Customers Satisfaction – would be greatly improved if the “missing rules” are setup.
Congratulations! Your organisation has a professional and customer focused Merchandising team. Master. Have you already automatizing most of your merchandising tasks?
I am interested in having a more detailed - and free- diagnostic of my Merchandising organisation to identify what are the options available to grow our Commercial Offer’s attractiveness and profitability in the short term.
We help regional and family-owned companies transform their retail business to remain competitive and drive profitable growth.
Hypertrade is a retail tech company in Category Management and Shopper Behaviors Analytics. Manufacturers use our platform to manage their multi-retailer data sets and to automate their category management and sales analytics. Retailers use our platform to improve their Commercial offering, collaborate with their suppliers and Engage their Shoppers. Building on Sales, POS & Loyalty data, some of the things we fully automate are:
• Brand& Category Score card
• Brand automatic Diagnostics
• Range Optimization
• Promotion Planning & Forecasting
• Shoppers baskets analysis