10 Ideas to Maximize Your Customers Data

This week Retail Quick Scan focuses on Customer Loyalty, reviewing what are some of the Customer Loyalty Management (or CRM) : some might already be well in place. Some might need some additional work.

During the last 4 years, almost every single merchant equipped its store with a Loyalty Program. My favorite Bakery has one, my dentist has one. And my card is swiped, or my phone number is collected, for each transaction. And pretty often, the Loyalty stops here, just enabling me to use some points for a discount on selected products.

As shopping behaviors are globally moving towards less shopping trips and an increased usage of digital channels with a reduced spending on several categories, the understanding of Customers’ Shopping behavior has rarely been as important.

From new Customers On-boarding to Customers Segmentation, from the actions taken to activate Customers who seem to be at risk of being lost to targeted promotions and Range improvements, some retailers might be sitting on a Gold Mine.And the good news is that with today’s technology, mining this Gold is not only very affordable, and  also probably delivers some of the highest ROI in Retail.

On what existing strengths can you build the next steps of your CRM Strategy?
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We help retail players continuously improve Shoppers’ Engagement.

The value we help you create

Ranges Performance

From constantly changing prices, availability issues to continuously growing competition, we help teams take the right decision to develop winning category strategies

Promotions Impact

Promotion history, campaign analytics & promotion planning help teams deliver stronger promotions ROI

Shoppers Engagement

We connect shoppers & loyalty data to help Insights & Category Management Teams build compelling shoppers’ strategies

Teams Onboarding

User friendly interface, interactive charts and tables create an intuitive & interactive platform that teams love

Suppliers Collaboration

Internally with your own teams or externally with business partners, share insights and recommendations to establish a common language while maintaining your own segmentation

Data Management

Whatever your data format, granularity level or source, deliver a seamless access to insights & recommendations with automated data ingestion, structuring & cleansing processes


Hypertrade is a retail tech company in Category Management and Shopper Behaviors Analytics. Manufacturers use our platform to manage their multi-retailer data sets and to automate their category management and sales analytics. Retailers use our platform to improve their Commercial offering, collaborate with their suppliers and Engage their Shoppers. Building on Sales, POS & Loyalty data, some of the things we fully automate are:

• Brand& Category Score card
• Brand automatic Diagnostics
• Range Optimization
• Promotion Planning & Forecasting
• Shoppers baskets analysis

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