The 2020 coronavirus pandemic has hit businesses hard and continues to do so. Many store owners have had to shut their businesses down for long stretches of time, and others have had to close their doors completely.
As many businesses have found out – sometimes the hard way -, the pandemic has demonstrated that new approaches were necessary, so companies manage to not just survive, but thrive. This is especially true when it comes to business digitalization.
Building on our experience working several retailers in South-East Asia and the Middle East over the last 9 months, we identified 4 major directions Retailers have taken during their accelerated Digital Transformation.
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