4 Reasons Why Subcontracting Data Management is Critical to Better Decisions & Execution

The quantity of data managed by Retailers’ Teams, from Merchandizing to Marketing to Store Operations or ECommerce Teams, never stops growing.

These data are to be used to analyze situations, sometimes predict outcomes. Which leads to data’s most important benefit: support decision making & execution.

Too Often, Retailers 'Teams become overloaded with these data flows. They often lack the time & expertise to organize, structure, clean & enrich these data timely and accurately. The consequences can be felt immediately on the quality of the decisions taken: range evolution, overcrowded shelves, pricing, ...

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Hypertrade is a retail tech company in Category Management and Shopper Behaviors Analytics. Manufacturers use our platform to manage their multi-retailer data sets and to automate their category management and sales analytics. Retailers use our platform to improve their Commercial offering, collaborate with their suppliers and Engage their Shoppers. Building on Sales, POS & Loyalty data, some of the things we fully automate are:

• Brand& Category Score card
• Brand automatic Diagnostics
• Range Optimization
• Promotion Planning & Forecasting
• Shoppers baskets analysis

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