4 Reasons Why Subcontracting Data Management is Critical to Better Decisions & Execution

The quantity of data managed by Retailers’ Teams, from Merchandizing to Marketing to Store Operations or ECommerce Teams, never stops growing.

These data are to be used to analyze situations, sometimes predict outcomes. Which leads to data’s most important benefit: support decision making & execution.

Too Often, Retailers 'Teams become overloaded with these data flows. They often lack the time & expertise to organize, structure, clean & enrich these data timely and accurately. The consequences can be felt immediately on the quality of the decisions taken: range evolution, overcrowded shelves, pricing, ...

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We help retail players continuously improve Shoppers’ Engagement.

The value we help you create

Ranges Performance

From constantly changing prices, availability issues to continuously growing competition, we help teams take the right decision to develop winning category strategies

Promotions Impact

Promotion history, campaign analytics & promotion planning help teams deliver stronger promotions ROI

Shoppers Engagement

We connect shoppers & loyalty data to help Insights & Category Management Teams build compelling shoppers’ strategies

Teams Onboarding

User friendly interface, interactive charts and tables create an intuitive & interactive platform that teams love

Suppliers Collaboration

Internally with your own teams or externally with business partners, share insights and recommendations to establish a common language while maintaining your own segmentation

Data Management

Whatever your data format, granularity level or source, deliver a seamless access to insights & recommendations with automated data ingestion, structuring & cleansing processes


Hypertrade is a retail tech company in Category Management and Shopper Behaviors Analytics. Manufacturers use our platform to manage their multi-retailer data sets and to automate their category management and sales analytics. Retailers use our platform to improve their Commercial offering, collaborate with their suppliers and Engage their Shoppers. Building on Sales, POS & Loyalty data, some of the things we fully automate are:

• Brand& Category Score card
• Brand automatic Diagnostics
• Range Optimization
• Promotion Planning & Forecasting
• Shoppers baskets analysis

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