Change is hard for everyone, especially when circumstances increase its level of urgency. Digitalization used to be a nice to have and was already a topic discussed during Boards. Today it has become an imperative. The current pandemic we are all experiencing is only accelerating the urgency for move forward and step into the array of Digital Transformation.
The harsh ultimatum is to make it happen now or face the risk of losing touch with today’s marketplace, its Customers and the competition.
Digitization has 2 main objectives: make the business ready for a more digital world and, maybe the most important one, optimize the existing business.
Large Retail companies are hiring international consulting firms to help them in the transition because they can. But what about the other companies? How should CEOs approach this Digital Transformation Journey?