It is an Imperative to Re-think Collaboration

From the creation of the first EDI initiatives in Commerce1 to category management, ECR or VMI (vendor managed inventory), retailers and suppliers have always been trying to reinforce their collaboration to add value in the supply chain.

Still, these initiatives have often stalled by a perception of risk often more perceived at retailer side.

A new mindset towards collaboration and technology can help retailers and their suppliers not only strengthen their supply chain, but also improve Range, Assortment, Promotions and Customer Engagement.

As certain countries are slowly easing restrictions and entering a re-build phase, now is a good time to rethink collaboration between retailers and their suppliers and try new approaches with a new mindset.

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We help retail players continuously improve Shoppers’ Engagement.

The value we help you create

Ranges Performance

From constantly changing prices, availability issues to continuously growing competition, we help teams take the right decision to develop winning category strategies

Promotions Impact

Promotion history, campaign analytics & promotion planning help teams deliver stronger promotions ROI

Shoppers Engagement

We connect shoppers & loyalty data to help Insights & Category Management Teams build compelling shoppers’ strategies

Teams Onboarding

User friendly interface, interactive charts and tables create an intuitive & interactive platform that teams love

Suppliers Collaboration

Internally with your own teams or externally with business partners, share insights and recommendations to establish a common language while maintaining your own segmentation

Data Management

Whatever your data format, granularity level or source, deliver a seamless access to insights & recommendations with automated data ingestion, structuring & cleansing processes


Hypertrade is a retail tech company in Category Management and Shopper Behaviors Analytics. Manufacturers use our platform to manage their multi-retailer data sets and to automate their category management and sales analytics. Retailers use our platform to improve their Commercial offering, collaborate with their suppliers and Engage their Shoppers. Building on Sales, POS & Loyalty data, some of the things we fully automate are:

• Brand& Category Score card
• Brand automatic Diagnostics
• Range Optimization
• Promotion Planning & Forecasting
• Shoppers baskets analysis

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