Retail Blink Series: Driving Effective Promotions

About Retail Blinks

Retail Blinks is a series of short, simple and practical insights and guidelines for retailers and manufacturers on how to improve business performances with data.

Driving Effective Promotions is a difficult task

And it can be quickly conflictual. Our “3 Layers Approach” can help. Here is how it works.

20 years ago, in Tokyo, sitting in front of the Coca-Cola Japan Team, I was asking them for a huge discount on a purchase price so I could compete with some of our competition’s weekly “Chirashi”.

To my Big surprise, they said “Yes if we can agree on a 3 layers promo plan”

I have since kept these 3 promotion layers as a guideline when building a Promotion Plan

Number Promos, duration and frequency by layers will always vary.

And the "everyone needs to get a Win" will always strangthen sales and collaboration.

Retail Shorts

Retail shorts is a series of practical practice sharing Hypertraders could learn, capture, implement and monitor across the diversity of our Clients.

Hypertrade is a Retail Data Collaboration Platform that provides tech, data and continuous retail experts support to turn your teams into Champions.

Find out more in our Free Retail Knowledge Base!
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We help retail players continuously improve Shoppers’ Engagement.

The value we help you create

Ranges Performance

From constantly changing prices, availability issues to continuously growing competition, we help teams take the right decision to develop winning category strategies

Promotions Impact

Promotion history, campaign analytics & promotion planning help teams deliver stronger promotions ROI

Shoppers Engagement

We connect shoppers & loyalty data to help Insights & Category Management Teams build compelling shoppers’ strategies

Teams Onboarding

User friendly interface, interactive charts and tables create an intuitive & interactive platform that teams love

Suppliers Collaboration

Internally with your own teams or externally with business partners, share insights and recommendations to establish a common language while maintaining your own segmentation

Data Management

Whatever your data format, granularity level or source, deliver a seamless access to insights & recommendations with automated data ingestion, structuring & cleansing processes


Hypertrade is a retail tech company in Category Management and Shopper Behaviors Analytics. Manufacturers use our platform to manage their multi-retailer data sets and to automate their category management and sales analytics. Retailers use our platform to improve their Commercial offering, collaborate with their suppliers and Engage their Shoppers. Building on Sales, POS & Loyalty data, some of the things we fully automate are:

• Brand& Category Score card
• Brand automatic Diagnostics
• Range Optimization
• Promotion Planning & Forecasting
• Shoppers baskets analysis

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