We help regional and family-owned companies transform their retail business to remain competitive and drive profitable growth.

CUSTOMERS ANALYTICS - ULYS  CRM ™

ULYS CRM © marries 4 Data Flows to deliver Multi-Dimensional Customers Behaviors and Segmentation and  Actionable Insights.

The Solution delivers a unique financial understanding of Customers from a Sales and Profitability Perspective to support accurate Decision Making

ACTION FOCUSED

Anywhere in Ulys, you can transform your insight into action by downloading the Customer Details corresponding to your analyses and direct export them to your Campaign Management Tool.

USER ORIENTED

  • The Menu is articulated around the routine workflows followed by Marketer

  • Each widget data scope can be modified independently

PROFILING

 

LOYALTY PERFORMANCES

Capture the business performances of your Loyal Customers immediately

  • Sales Value, Growth & Contribution

  • Margin Value, Growth & Contribution

  • Top Items

  • Top Stores

  • Housewife Basket

KPI

SALES vs. MARGIN

  • Define the business priorities: drive sales or grow margin

  • Define the right strategy for the right location

WHY

TRAFFIC vs. SPENDING

  • Identify the needs of new items

  • Drive your Promotion to attract new shoppers in the category or increase current shoppers' spedning

WHAT

CATEGORIES

  • Quickly identify how categories are impacted in terms of penetration and investigate the reasons: availability, range,....

WHERE

STORE LOCATIONS

  • Quickly identify how categories are impacted in terms of penetration and investigate the reasons: availability, range,....

HOW

PROMOTIONS

  • Measure the results of  your latest promotions in terms of value and contribution

  • Differentiate promotion impact  by location and Customer type

 

SHOPPING BEHAVIORS

Identify and Measure the Shopping behaviors of your Customers

  • Shopping Frequency

  • New Versus Returning

  • Carded Customers Return rate after 1st Purchase

  • Customers Active By Shops. Age Group, Ethnics

  • Customers Lifetime Value

  • Basket Value, Penetration evolution

  • Customer Basket Tree

  • Number of items, Products by basket evolution

  • Cross Merchandising

FREQUENCY

  • Promo Planning

  • Purchase Cycle

CROSS SHOPPING

  • Bundle Items

  • Adjacency recommendations

  • In-Store Support Allocation

  • Promotion Cycle

DAILY TRAFFIC TREND

DAILY SPENDING TREND

  • New Item Price

  • Promotion Pricing

  • Promotion Mechanics

AGE  GROUP & ETHNICS

  • Product Selection

  • Product Display

  • Media & Communication

NEW vs. RETURN

  • Loyalty Program reach & Success

  • New Member onboarding efficiency

  • New Members acquisition effectiveness

 

SEGMENTATION

Automatically Segment your Customers and measure the impact of each segment, financially and strategically

  • ABC Segmentation

  • Cohort Analysis

  • Light RFM

  • Advanced RFM

NEW vs. RETURN

  • Measure the value of each segment

  • Setup strategies by Segment to bring them 1 level up

  • Focus on Customers that can sustain the business in the long  run

Is  the full utilisation of your Customer Data  part of your Digital Journey?

3F Grand Building

Ratchadapisek Soi 26

Huaykwang, Samsenok

Bangkok 10310 - Thailand

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