Online Webinar || Zoom Meeting

Cracking the Shopper Code:
Analytics for Customer Behaviors

Acquire the techniques for analyzing shopper behavior and drive sales through penetration and spending

This course provides participants with the techniques for analyzing shopper behavior and driving sales growth in retail businesses.Participants will learn how to leverage data to understand shopper preferences, optimize store layouts, and design effective marketing campaigns. The course will cover a range of topics, a detailed understanding of shopper KPI, and translating the data into the activity in the store to satisfy the Shopper and make them shop easier

Date & Time GMT +07

From 2.00 to 5.00 PM

8 June 2023

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What will you Learn?

• Know how to read and interpret Shoppers Metrics
• Use the Basket Decision Tree as your North Star
• Define the direction of your Shopper Strategies
• Build Activity Plans that supports Shoppers Activation
• Design Marketing Campaigns that match shoppers' preferences

Course outline

• Introduction to Shopper Behavior Metrics
• Shopper Behavior Analysis
• Marketing Campaign Optimization
• Display Optimization

Who Should Attend?

This course is designed for retail professionals, sales managers, merchandisers, marketing managers, shoppers & customers Insights Teams, and anyone interested in leveraging data to optimize retail sales performance.

Targeted Skills

• Analytical Skills
• Merchandising
• Sales Development
• Promotion Planning
• Strategic Thinking‍

Free Takeaways

To ensure the training is practical, all trainees will be granted a free access to our Data Analytics Platform and work on real data sample. Trainees will receive their access codes and platform manual 1 week before the workshop.

Course Schedule

• Unlocking Sales Insights: Techniques for Data Analysis and Business Growth for Retail Business
‍Thursday, May 25, 2023
Saturday, July 22, 2023
Thursday, September 14, 2023
Saturday, November 11, 2023

• Cracking the Shopper Code: Advanced Analytics for Understanding Customer Behavior and Driving Sales Growth for Retail Business
‍
Thursday, June 8, 2023
Saturday, August 5, 2023
Thursday, September 28, 2023
Saturday, November 25, 2023‍

• Maximizing Sales Potential: Range Analysis for Optimizing Product Assortment and Increasing Profits
‍
Thursday, June 22, 2023
Saturday, August 19, 2023
Thursday, October 12, 2023
Saturday, December 9, 2023

• Mastering Promotions: Advanced Analytics for Optimizing Marketing Campaigns and Boosting Sales Performance

Thursday, July 6, 2023
Saturday, September 2, 2023
Thursday, October 26, 2023
Saturday, December 23, 2023
‍
Click here to get your own copy of all the event details in one easy-to-read PDF now
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Your Instructors

F
Frederic EtienbledFrederic is the founder and Ceo or Hypertrade. A former Carrefour Senior Executive, Frederic has been helping retailers and manufacturers develop winning data-driven strategies in Southeast Asia, Middle East and Africa
Onuma PatthamakanokBefore joining Hypertrade as a Regional Data Director, Onuma was a Data & Insights expert at Tesco. She now helps retailers and manufacturers develop winning data-driven strategies in Southeast Asia.
Frederic KleinFrederic is a seasoned Retailer, with a vast experience in Operations and Merchandising in Malaysia, Indonesia, Thailand and China. Frederic is now in charge of Middle-East and Africa

      FAQ

Q: How do I access the course materials and resources?    
A: Before Session, In the one week before the session, you will receive
• Training Deck in Soft file
• User code to access the analytic data platform for the practice of the analysis
Q: Will I receive anything after the session?
A: Yes, you will receive:
• VDO Link to access for one month (30 days)
• Platform access to practice for one month (30 days)
Q: How long does the online training course last?  
A: 3 Hours
Q: How much does online training cost?
A: 99 USD as the normal fee, and the early bird fee for the first 5 people is 79 USD.
Q: What if I can't attend a live session or miss a deadline?
A: We will send you the VDO link and the group chat invitation to answer all your questions
Q: Is there a certification or accreditation upon completion of the course?
A: Yes, for the people who pass the test. If you miss the deadline for the test submission, you will not get the certification.
Q: Can I get feedback and support from the instructor?
A: Yes it can be done via our group chat
Q: How do I communicate with the instructor and other participants?
A: Before the session, please contact us via customercare@hyper-trade.com, or chat in www.hyper-trade.com   During the session, you can use the message box via Zoom    
After the session, we will create a group chat in what apps to answer all of your questions
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