The Myths & Truths of Digitalization

The 2020 coronavirus pandemic has hit businesses hard and continues to do so. Many store owners have had to shut their businesses down for long stretches of time, and others have had to close their doors completely.

Since our inception ins 2015, our Innovations have always been driven by suggestions from both Retailers and Manufacturers.

We are thrilled to announce that HPT Ariane has taken a minority share in Hypertrade consulting.

Retail Rebound Might Be Stronger Than We Think. Teams, Loyalty & Cash-Flow Needs to be Ready

10 Retail Quick Scans - Series

Category Review (CR) is the unique opportunity to improve the Commercial Offer of the category for Shoppers. If our Commercial Offer is improved, Business Performances will follow:

2 weeks ago, we published an article on existing collaboration between retailers and suppliers, sharing that it might be the right time to review them.

As most grocery retailers are gearing towards increased sales through online stores or market places, merchandising teams need to address new challenges.

This week Retail Quick Scan focuses on Customer Loyalty, reviewing what are some of the Customer Loyalty Management (or CRM): some might already be well in place. Some might need some additional work.

Nobody nor any technology could have reasonably forecasted the terrible events that started early this year. Using what retailers and suppliers through during that last few months as the basis of argument can be perceived as misplaced.

Many companies are cutting costs right now. Still, using Tech to optimize operations might be one the wisest thing to do.

The quantity of data managed by Retailers’ Teams, from Merchandizing to Marketing to Store Operations or E-Commerce Teams, never stops growing.

Last time a new generation came into play in the retail world, a lot had to change to accommodate to Millennials' needs.

After the very challenging times endured during 2020, budgets and sales planning for the coming year are more important than ever.

Let’s start by stating the obvious: during the last 3 months, Customer behaviors have drastically changed. While each market is different unique, there are some common traits:

One can easily find CRM glossaries online, and some of them are really good. Still, we could not find a glossary that is specific to retail and that could explain the practical usage of the main components of CRM for our own growing Teams... So, we decided to build our own. If we are lucky, our little efforts will also be useful to others.

Category management can become quickly complex, all the more that different companies or organisation use different words to designate similar components. We asked our Retail Experts to share what are the secrets behind all these technical terms...