What will you Learn?
• Build quantitative promotion objectives.
• Improve Promotion product selection & performances
• Develop clear promotion evaluation
• Build a Promotion Plan that aligns you company, client and shopper exceptions.
• Promotion fundamentals refreshers
• Promotion Analyses key metrics and insights.
• Promotion evaluation by using Financial KPI, Shopper KPI, Competition KPI
• Making a choice: Mass or Targeted Promotion
• Campaign Analytic KPI
Who Should Attend?
This course is designed for retail professional, sales managers, merchandisers, marketing managers, shoppers & customers Insights Teams, and anyone interested in leveraging data to optimize retail sales performance.
• Analytical Skills
• Sales Development
• Promotion Planning
• Strategic Thinking
To ensure the training is practical, all trainees will be granted a free access to our Data Analytics Platform and work on real data sample. Trainees will receive their access codes and platform manual 1 week before the workshop.
• Unlocking Sales Insights: Techniques for Data Analysis and Business Growth for Retail Business
Thursday, May 25, 2023
Saturday, July 22, 2023
Thursday, September 14, 2023
Saturday, November 11, 2023
• Cracking the Shopper Code: Advanced Analytics for Understanding Customer Behavior and Driving Sales Growth for Retail Business
Thursday, June 8, 2023
Saturday, August 5, 2023
Thursday, September 28, 2023
Saturday, November 25, 2023
• Maximizing Sales Potential: Range Analysis for Optimizing Product Assortment and Increasing Profits
Thursday, June 22, 2023
Saturday, August 19, 2023
Thursday, October 12, 2023
Saturday, December 9, 2023
• Mastering Promotions: Advanced Analytics for Optimizing Marketing Campaigns and Boosting Sales Performance
Thursday, July 6, 2023
Saturday, September 2, 2023
Thursday, October 26, 2023
Saturday, December 23, 2023