CATEGORY MANAGEMENT

Continuously Improve Your Commercial Strategies &  Offer Performance

  • Optimize the relevance of product ranges not to miss any sales.
  • Accelerate decision-making for quick reactions to constraints’ changes.
  • Make internal and external collaboration a key driver to costs savings.

This was a first for us to have this kind of service and I am sure that in as much as it has changed, optimized, and amplified my ability as a manager, it will also do the same for the future Managers to come. I thoroughly enjoy the service, and the even better customer support that you and your team provides.

AJ Rojo, Procter & Gamble
Here’s what we help you achieve

Sales Growth 15-30% higher than competition

Up to 25% increase Range Effectiveness

30% to 40% Time Saved for Sales & Marketing Teams

Up to 20% Increased Promotion Effectiveness

Powerful Category & Shopper Analytics
to take the Best Decisions

The Category Development Teams' Best Friend

Develop winning Category Strategies and Successfully drive Category Captaincies.
  • Easy Access to Data
  • Integrated Category Management Data Models
  • Automated & Customized Category Review Reports
  • Easily Collaborate With Other Teams
  • Become Your Client's Favourite Category Advisor
Spend less time with Data Complexity, and deliver Collaborative Category Action-Plans.

Marketing & Insights Teams' Favourite Tool

Understand your Customer's & Build Faultless Shopper's Strategies
  • Easy Access to Data
  • Integrated Shopper Analytics Data Models
  • Avoid Data & Tech Bottlenecks
  • Easily Collaborate With Other Teams
Spend less time with Data Complexity, and deliver Enriched Insights to capture Shopper's Wallet-share.

Key Account Teams' Best Advisor

Accelerate the Execution of Range, New Product & Promotion Decisions with each Account.
  • Easy Access to Data
  • 4Ps Performances for Every Store
  • Priorities & Alerts
  • Promotions, Campaigns and Prices
  • Channel, Categories & Product Opportunities
  • From Desktop to Mobile-Phone
Become your Account's Favourite Supplier & Lead Growth.

Collaborate effectively with each Team involved.

Get past Data Complexity, Silos & Bottlenecks to Save Massive Amount of Time to get the Knowledge You Need.
  • Cloud-based architecture
  • Secured data storage & access monitoring
  • Multi-user management system
  • Multi-data sources integration
On-the-go, working from home, Teams can take the best decisions for your Brands from anywhere.

We’re privileged to work with local leading Retailers

How We’re Different From Other Retail Data Providers

It’s time to do better than working with sample data. Get 100% of your retailers’ data, analyzed through the Hypertrade platform, designed for decision, action, and brand+retailer alignment.
Data Granularity

✅ Hypertrade uses complete data sets from the retailer

❌ Others use sample data from each retailer and syndicates them

Data Speed

✅  Hypertrade updates the data weekly or monthly

❌ Others update the data at a much slower pace

Designed for Decision & Action

✅ Hypertrade supports joint decision-making processes for range, price, promotion, distribution, new item launches, and shopper engagement.

❌ Other platforms' insights cover trends and global performances across retailers and channels.

Designed for Facilitating Joint Winning Decisions

✅ Hypertrade creates a common language by offering both retailer & manufacturer segmentation.

❌  Others provide its own segmentation perspective.

Automations That Drive Efficiency & Alignment

✅ Hypertrade automatically generates retailers' business review reports.

❌  Others don't provide the retailers' business review reports.

Products Availability

✅ Hypertrade provides inventory level details, SKU by SKU, store by store.

❌ Others don't provide product availability information.

Talk to Our Experts

Myanmar - Philippines - Malaysia - Kenya - UAE

Join us

Discover why 95% of our customers become long term partners

Ariane Category Management

Take better and faster decisions for your Brands from 1 to several retail data sets

Make your Brand’s Sales &  Marketing decisions relevant at each retailer and do not miss any salesAccess aggregated markets views to drive both national and regional action plans across retailers & channelsCollaborate with all teams to improve performance for each sku, at each store, account by account

Ariane Category Management

Take better and faster decisions for your Brands from 1 to several retail data sets

  • Make your Brand’s Sales &  Marketing decisions relevant at each retailer and do not miss any sales
  • Access aggregated markets views to drive both national and regional action plans across retailers & channels
  • Collaborate with all teams to improve performance for each sku, at each store, account by account

Grow Sales
& Market Share

Access a 360 performance view including essential Shopper Behaviors

  • Multi-retailer POS & Sales data integration
  • Automatic Brands & Category Diagnostics
  • Online Category Management analytics
  • Automated decisions driven reporting
Read More about Category Mangement

Transform Growth Opportunities at every store

Access

  • Strategic Sales Trends
  • New Products Follow-up
  • Distribution improvements recommendations
  • Promotion Planning & Performance
Read More about Brand Effiicency

Leverage insights from
several retailers instantly

Make use of the built-in retail experts analyses and  automated reports

  • Score Cards
  • Category & Brand Diagnostics
  • Automated Reporting
  • Double segmentation
Read more commercial offer improvement

Drive Teams Collaboration to decide and execute faster

Provide access to internal teams and retail clients to selected indicators

  • Engage Distributors and sub-distributors
  • Provide mobile-based Store details to Field Teams
  • Establish a common data-driven language with your retail clients
Read more about Product Segmentation

Make Data Management
A Breeze

Save massive amount of time with our automated data ingestion

  • Multi-retail data sets
  • Data ingestion & alignment automation
  • Data anomalies reports
Read More about Category Management Setup

Considering putting Category management as your main sales engine?

Let us help you setup Ulys Retail CRM in 2 months

Button Text