Use Customer Analytics to Improve Commercial Offer, From Assortment to Personalized Promotions, With Hypertrade Ulys CRM©

A customer is too expensive to gain and even more costly to lose.
Give your team an unfair advantage with Hypertrade Ulys CRM ©, probably one of the best Customer Data Platforms there is.

5 Superpowers Your CRM Solution Must Equip Your Team With

We’ll set and coach your team in all 5
01
Assess
02
Analyze
03
Segment
04
Engage
05
Collaborate
01 - Assess

Visualize your customer behaviour KPIs across channels & stores

We marry ERP, POS, and Loyalty Program data, to deliver the critical information needed to understand your customers.
  • Sales, Margin, Share
  • Average Basket and Spend
  • Customers and Transactions
  • Customer Lifetime Value
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02 - Analyze

Identify purchasing behaviour changes

Select your preferred Behaviour Metrics and follow their trends variation across Channels and Categories
  • Frequency
  • Return Rate
  • Penetration
  • Spending
  • Behaviour change alerts
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03 - SEGMENT

Use multi-criteria customer segmentation to identify new opportunities

From customers at risk, to customers whose potential is not maximized yet, use built-in tools or a freestyle approach to strengthen retention.
  • Cohort
  • RFM
  • ABC
  • Brand Switching
  • Never Buy
  • Complete Free Style
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04 - ENGAGE

Target selected customer segments and measure the impact on their behaviour

  • Create campaigns directly from your segment list
  • Use machine learning to select and forecast the most effective promotions
  • Measure your campaigns effectiveness as soon as data gets in
  • Integrate Marketing Campaign & Promotion Planning
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05 - COLLABORATE

Share customer behaviour insights with commercial & operations teams

Customer behaviours conceal a wealth of insights to be shared across the organization to improve the complete commercial offer:
  • Housewife Basket
  • Cross Merchandising
  • Promotion forecast & history
  • Machine learning based promotion forecast
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