SHOPPER ENGAGEMENT (CRM)

Go beyond category management; unlock additional sales growth opportunities by integrating customers’ insights into your commercial offering strategies.

Hypertrade’s CRM & Customer Behavior & Analytics platform has helped us deepen our knowledge of our shoppers. This knowledge and built-in tools and simplicity has played a critical role in growing our retention and loyalty.
Eric Poiret
President, LCC
These are the results our solution delivers:

Loyalty Sales Contribution Growth +10%

Basket Growth +15% Higher than Non Loyal Customer

Additional Margin Growth +0.5% to 1% For Loyal Customers

Time Saving 70% time saved by accessing ready-madedata models

Our CRM SaaS Tool helps retail teams simplify the development of retention and basket growth strategies.

Our tech team helps you integrate your data from any data sources at the frequency of your choice, and our retail experts support you in improving the ROI of your engagement strategies.

Here are some examples of what you can do:

01 - Assess

Visualize your customer behaviour KPIs across channels & stores

We marry ERP, POS, and Loyalty Program data, to deliver the critical information needed to understand your customers.
  • Sales, Margin, Share
  • Average Basket and Spend
  • Customers and Transactions
  • Customer Lifetime Value
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02 - Analyze

Identify purchasing behaviour changes

Select your preferred Behaviour Metrics and follow their trends variation across Channels and Categories.
  • Frequency
  • Return Rate
  • Penetration
  • Spending
  • Behaviour Change Alerts
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03 - SEGMENT

Use multi-criteria customer segmentation to identify new opportunities

From customers at risk, to customers whose potential are not maximized yet, use built-in tools or a freestyle approach to strengthen retention.
  • Cohort
  • RFM
  • ABC
  • Brand Switching
  • Never Buy
  • Complete Free Style
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04 - ENGAGE

Target selected customer segments and measure the impact on their behaviour

  • Create campaigns directly from your segment list
  • Measure your campaigns effectiveness as soon as data gets in
  • Integrate Marketing Campaign & Promotion Planning
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05 - COLLABORATE

Share customer behaviour insights with other teams inside your organization

Customer behaviours conceal a wealth of insights to be shared across the organization to improve the complete commercial offer.
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As former Retailers,
we know how important it is
to make things simple.
And we speak the same language.
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