LAGO unifies print and digital marketing efforts with almost 30 years of proven success, offering a reliable platform for every industry.
Efficient Data Centralization
With integrated PIM and DAM, LAGO ensures brand consistency and operational efficiency, streamlining product information management across all channels.
Customizable and Scalable
Designed to meet the unique needs of businesses, LAGO's modular system supports tailored solutions that enhance productivity and grow with your company.
Integrated with your Category Management analytics
Connect Lago with your Category Management Planning & Analytics to improve promotions ROI
Centralized data repository for multichannel publication
LAGO PIM isthecentralcomponentof LAGO including all product and non-productrelatedcontentnecessarytofeed all channelsofyourmultichannelstrategy. Besides traditional PIM functionality like productenrichment, LAGO PIM offers a unique variant modelthatallowstodistinguishdata on anylevelfrom a global to a localview.
Built in Digital Asset Management for easy access throughout your production
LAGO DAM appprovides digital mediaassetmanagement fully embeddedintothe LAGO productionsuite. Every applicationof LAGO hasdirectaccessto LAGO DAM toeitherimportorexportassets, modifytheassetoritsmetadata, utilize an assetworkflowofLAGO Workflowortoassignassetstootherobjects in thesystem such asproductsordocuments
Digital product placement with direct integration into the graphics program
The LAGO Whiteboard isthemainmoduleforefficient and effective printed advertisementsfordrafting and fillingpagesrapidlyevenwithoutlayoutexperience. The resultsareavailable in InDesign as a layoutdocumentforthecreativeteam (graphicsdepartment), whethertheyare in theofficeoroffsite. The pagescanthenbeprocessedprofessionallyforprinting. Whiteboard is also the ideal bridgetoinvolveorevenintegrateproductorcategorymanagement in themarketingproductionprocess.
Proofing tool that uses proofing marks to ensure smooth communication between departments.
As InDesign documentsaresaved in LAGO, a proofofthepageisautomaticallygeneratedfor all usersto mark-up and review in ournewbrowserbased HTML5 LAGO Proof solution. Proofs areaccessiblethroughthe LAGO jobslistorstandarddocumentlist and are a partoftheintegrated LAGO workflowwithpermission-basedcontrolforaccessibility and taskallocation. Whenproofsareopened in proofingarea, a setof easy-to–usecommentarytoolsaremadeavailableforeachuserto mark-upchangesdirectlytotheproof.
Transformative Business Benefits with Lago
Market Agility
Quickly adapt and deploy marketing strategies to meet changing market demands and consumer preferences.
Data-Driven Decisions
Harness powerful analytics for insights that inform smarter, more effective marketing campaigns.
Enhanced Customer Engagement
Create personalized marketing experiences that resonate with audiences, increasing engagement and loyalty.
Discover How LAGO Simplifies Retail Marketing
LAGO streamlines the creation of regional or store-specific circulars for retailers, enabling effortless customization. Experience how it facilitates seamless collaboration across different departments within a grocery store chain, enhancing marketing production efficiency with LAGO.
Simplify · Automated · Optimize Your Retail Solutions Partner