Effective Date: 1 August 2026
1. Introduction
At Hypertrade (“Hypertrade”, “HPT Ariane Limited”, “we”, “our”, or “us”), we are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, disclose and protect personal information when you:
- visit our website;
- contact us;
- register for webinars or events;
- subscribe to newsletters;
- request demonstrations;
- use our customer portals; or
- use our software and related services where this Privacy Policy applies.
This Privacy Policy does not replace any data processing or confidentiality obligations agreed in a separate commercial agreement.
2. Who We Are
Hypertrade is an enterprise software company providing retail decision intelligence and AI-powered solutions for retailers, manufacturers and distributors.
If you have questions regarding this Privacy Policy, you may contact us at:
Email: privacy@hyper-trade.com
3. Personal Information We Collect
Depending on how you interact with us, we may collect:
Contact information
- Name
- Job title
- Company
- Email address
- Telephone number
- Country
Business information
- Industry
- Company size
- Retail sector
- Business interests
Website information
- IP address
- Browser
- Device type
- Pages visited
- Referring website
- Cookies
- Language
- Approximate location
Marketing information
- Newsletter subscriptions
- Webinar registrations
- Downloaded resources
- Event attendance
- Marketing preferences
Customer account information
Where applicable:
- User account
- Login history
- Audit logs
- Support tickets
We do not intentionally collect sensitive personal information unless required for a specific purpose and permitted by law.
4. How We Use Your Information
We use personal information to:
- respond to enquiries;
- provide demonstrations;
- manage customer relationships;
- operate our website;
- improve our products and services;
- communicate product updates;
- send newsletters (where permitted);
- provide customer support;
- maintain platform security;
- comply with legal obligations.
5. AI Services
Some Hypertrade solutions include artificial intelligence capabilities.
Where AI features process customer information:
- AI is used solely to provide requested services.
- AI-generated outputs are intended to support business decisions.
- Customers remain responsible for reviewing AI-generated recommendations before acting upon them.
- Hypertrade does not use customer data to train public foundation AI models without the customer’s explicit consent.
6. Cookies
Our website uses cookies and similar technologies to:
- remember preferences;
- understand website usage;
- improve performance;
- measure marketing effectiveness.
You may disable cookies through your browser settings. Some website functionality may be affected. For details, see our Cookie Policy.
7. Legal Basis for Processing
Where required by applicable law, we process personal information based on one or more of the following:
- your consent;
- performance of a contract;
- legitimate business interests;
- compliance with legal obligations.
8. Sharing Information
We do not sell personal information.
We may share information with:
- companies within the Hypertrade group;
- cloud hosting providers;
- CRM providers;
- payment providers (where applicable);
- marketing platforms;
- customer support providers;
- professional advisers;
- government authorities where legally required.
All service providers are required to protect personal information appropriately.
9. International Transfers
As an international business, your information may be processed in different countries where Hypertrade or its service providers operate.
Where required by law, we implement appropriate safeguards for international transfers.
10. Data Retention
We retain personal information only for as long as necessary to:
- provide our services;
- fulfil contractual obligations;
- comply with legal requirements;
- resolve disputes;
- enforce our agreements.
When no longer required, personal information is securely deleted or anonymised.
11. Security
We implement reasonable administrative, technical and organisational safeguards designed to protect personal information against:
- unauthorised access;
- alteration;
- disclosure;
- accidental loss;
- destruction.
Although no system can guarantee absolute security, protecting customer information remains a priority.
12. Your Rights
Depending on your jurisdiction, you may have the right to:
- access your personal information;
- correct inaccurate information;
- request deletion;
- restrict processing;
- object to processing;
- withdraw consent;
- request data portability;
- lodge a complaint with a supervisory authority.
To exercise your rights, contact: privacy@hyper-trade.com
13. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of external websites.
14. Children’s Privacy
Our website and services are intended for business users. They are not directed toward children under the age required by applicable law.
15. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website together with its effective date.
16. Contact
For privacy-related questions, requests or complaints:
HPT Ariane Limited
Email: privacy@hyper-trade.com
Website: www.hyper-trade.com