Category Management
Solutions for the New Omnichannel Retail Reality

For Retailers, by Retailers.
Hypertrade allows us to make sensible and fast decisions, by providing us with critical insights into our current range performance and analyzing the potential actions to take. It really saves us a huge amount of time required on data mining.
Mr. Kok Kian Kee
Merchandise Director of The Food Purveyor (Malaysia)

Challenges of the New Retail Reality

Agility and Operational Excellence have become as important as Vision and Strategy to Drive Performance.

In practice, Category Management and Shopper Management are all about successfully navigating the shifting customer behaviors priorities, and increased complexities,

These are the problems we help you solve:

Rising Complexities

From constantly changing prices, availability issues to continuously growing competition, it is becoming increasingly harder for teams to prioritize.

Limited Team Capabilities

At a time where Retail expertise and category management capabilities are more needed than ever, attracting and retaining talents is increasingly harder.

Product Range Imperatives

From availability challenges to product innovations, collaboration between retailers and suppliers has never been that important to answer customers' needs.

Unconnected Customer Insights

Customer shopping behaviors are an essential factor in range, promotion and pricing decisions. Still, those insights remain often not integrated in the decision-making process.

Retail Tech Dilemma

Beyond the tech prowess the tools can deliver, teams adoption and the delivery of practical results remains the main factor behind realized ROI.

Data Readiness

Data as the fuel of decision-making is understood. However, access, fragmentation, processing, security and ownership are still major concerns.

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Our Approach:
A Team of Retailers
Driving Change with Passion &
Innovative Software Solutions

As Category Management solution providers, we believe that beyond tools, the key success factor for change is how much teams can experience its benefits. Training, coaching, and continuous support are where we put our biggest efforts.

Since 2015, we have been helping retailers constantly overgrow their market.

Our Solutions

Capabilities &

Readiness for the new Retail Reality goes beyond tools: it often requires teams’ capabilities development, the alignment of working processes and the ability to analyze & understand data. Our retail experts are here to continuously support and coach your teams.
Learn MoreWorking Processes


A successful Category Management setup is the right combination of processes, adequate tools and team capabilities.
But every retailer is unique.
Our expert retailers and their specialized tech & data teams modelize the solution that perfectly fits your organization and meet your expectations in terms of sales, margin, and cash flow.
Learn MoreCategory Management


Manufacturers have a wealth of expertise in their categories and consumers. Giving suppliers access to selected data sets through advanced category management and shopper insights tools empowers their ability to propose winning plans and innovations.
Learn MoreData Collaboraition


Assortment, store clusters, or promotion efficiencies are increasingly built upon a deep understanding of shopper profiles and behaviors. We help you capture and integrate shoppers insights to enhance engagement strategies and drive spending with the shopper cohorts that count.
Learn MoreUlys CRM
Ulys CRM, Hypertrade’s Customer Behavior & Analytics platform, has helped us deepen our knowledge of our shoppers. This knowledge and Ulys CRM built-in tools and simplicity has played a critical role in growing our retention and loyalty.
Eric Poiret
President, LCC
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As former Retailers,
we know how important it is
to make things simple.

We speak the same language