Omnichannel Category
Management Solutions
for the New Retail Reality.

For Retailers, by Retailers.
Hypertrade allows us to make sensible and fast decisions, by providing us with critical insights into our current range performance and analyzing the potential actions to take. It really saves us a huge amount of time required on data mining.
Mr. Kok Kian Kee
Merchandise Director of The Food Purveyor (Malaysia)

Challenges of the
New Retail Reality

Agility and Operational Excellence have become as important as Vision and Strategy to Drive Performance.

In practice, to navigate the shifting customer behaviors, priorities, and increased complexities, these are the problems we help you to solve:
Rising Complexities

Multiple customer journeys have increased the necessity to localize and personalize commercial offers, across channels.

Limited Team Capabilities

At a time where Retail expertise and category management capabilities are more needed than ever, attracting and retaining talents is increasingly harder

Speed To Shelves Imperatives

The rise of e-commerce  has conditioned customers to continuously receive improved and personalized commercial offerings.
Traditional collaborative approaches between retailers and suppliers are often capped, limiting customers’experience and satisfaction

Unconnected Customer Insights

Customer shopping behaviors are now an essential factor in range, promotion and pricing decisions. Still, those insights remain often not integrated in the decision-making process.

Retail Tech Dilemma

Beyond the tech prowess the tools can deliver, teams adoption and the delivery of practical results remains the main factor behind realized ROI.

Data Readiness

Data security and ownership concerns are adding up to the challenge

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Our Approach:
A Team of Retailers Spearheading Tools, Software Engineers & Data Analysts, at your Service

As retail solution providers, we believe that beyond the tools we build and implement for our clients, the key reason behind their success, is how teams have been trained, coached, and continuously supported.

Since 2015, we have been helping retailers constantly overgrow their market.

Our Solutions

Capabilities &
Methodologies

Readiness for a new Retail Reality goes beyond tools: it often requires teams’ capabilities alignment, the revision of working processes and some leg work to be done on data. Our retail experts are here to ensure the continuous support and coaching of your teams.
Learn MoreWorking Processes

Category
Management

A successful Category Management setup is the right combination of processes, adequate tools and team capabilities.
But every retailer is unique.
Our expert retailers and their specialized tech & data teams model the solution that perfectly fits your organization and deliver the results you expect in terms of sales, margin, and cash flow.
Learn MoreCategory Management

Data
Collaboration

Manufacturers have a wealth of expertise in their categories and consumers. Giving access to selected data sets through advanced category management and shoppers insights tools empowers their ability to propose winning plans and innovations.
Learn MoreData Collaboraition

Omnichannel Shopper
Engagement

Assortment, store clusters, or promotion efficiencies are increasingly built upon a deep understanding of shopper profiles and behaviors. We help you capture and integrate those insights to enhance your shopper engagement strategies.
Learn MoreUlys CRM
Ulys CRM, Hypertrade’s Customer Behavior & Analytics platform, has helped us deepen our knowledge of our shoppers. This knowledge and Ulys CRM built-in tools and simplicity has played a critical role in growing our retention and loyalty.
Eric Poiret
President, LCC
As former Retailers,
we know how important it is
to make things simple.
And we speak the same language.
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As a SaaS, we host your data and solution,
or you can manage your own hosting.