CRM
Drive shopper spending and loyalty.
Unlock the power of shopper-behaviour based segmentation to improve your commercial relevance with the cohorts that count.
Hypertrade’s CRM & Customer Behavior & Analytics platform has helped us
deepen our knowledge of our shoppers. This knowledge and built-in tools and
simplicity has played a critical role in growing our retention and loyalty.
Eric Poiret
President, LCC
Loyalty Sales Contribution Growth +10%
Basket Growth +15% Higher than Non Loyal Customer
Additional Margin Growth +0.5% to 1% For Loyal Customers
Time Saving 70% time saved by accessing ready-madedata models
Our CRM SaaS Solution helps Retailer teams simplify the development of retention and basket growth strategies
Our tech team helps you integrate your data from any data sources at the frequency of your choice, and our retail experts support you in improving the ROI of your engagement strategies.
Here are some examples of what you can do:
01 - Assess
Visualize your customer behaviour KPIs across channels & stores
We marry ERP, POS, and Loyalty Program data, to deliver the critical information needed to understand your customers.
- Sales, Margin, Share
- Average Basket and Spend
- Customers and Transactions
- Customer Lifetime Value
02 - Analyze
Identify purchasing behaviour changes
Select your preferred Behaviour Metrics and follow their trends variation across Channels and Categories.
- Frequency
- Return Rate
- Penetration
- Spending
- Behaviour Change Alerts
03 - SEGMENT
Use multi-criteria customer segmentation to identify new opportunities
From customers at risk, to customers whose potential are not maximized yet, use built-in tools or a freestyle approach to strengthen retention.
- Cohort
- RFM
- ABC
- Brand Switching
- Never Buy
- Complete Free Style
04 - ENGAGE
Target selected customer segments and measure the impact on their behaviour
- Create campaigns directly from your segment list
- Measure your campaigns effectiveness as soon as data gets in
- Integrate Marketing Campaign & Promotion Planning
05 - COLLABORATE
Share customer behaviour insights with other teams inside your organization
Customer behaviours conceal a wealth of insights to be shared across the organization to improve the complete commercial offer.
Get Free Consultation
As former Retailers,
we know how important it is
to make things simple.
And we speak the same language.
Get Free Consulationwe know how important it is
to make things simple.
And we speak the same language.
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