CRM

Drive shopper spending and loyalty.
Unlock the power of shopper-behaviour based segmentation to improve your commercial relevance with the cohorts that count.

Hypertrade’s CRM & Customer Behavior & Analytics platform has helped us deepen our knowledge of our shoppers. This knowledge and built-in tools and simplicity has played a critical role in growing our retention and loyalty.

Eric Poiret

President, LCC

These are the results our solution delivers:

Loyalty Sales Contribution Growth +10%

Basket Growth +15% Higher than Non Loyal Customer

Additional Margin Growth +0.5% to 1% For Loyal Customers

Time Saving 70% time saved by accessing ready-madedata models

Our CRM SaaS Solution helps Retailer teams simplify the development of retention and basket growth strategies

Our tech team helps you integrate your data from any data sources at the frequency of your choice, and our retail experts support you in improving the ROI of your engagement strategies.

Here are some examples of what you can do:

01 - Assess

Visualize your customer behaviour KPIs across channels & stores

We marry ERP, POS, and Loyalty Program data, to deliver the critical information needed to understand your customers.

Sales, Margin, Share
Average Basket and Spend
Customers and Transactions
Customer Lifetime Value

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02 - Analyze

Identify purchasing behaviour changes

Select your preferred Behaviour Metrics and follow their trends variation across Channels and Categories.

Frequency
Return Rate
Penetration
Spending
Behaviour Change Alerts

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03 - SEGMENT

Use multi-criteria customer segmentation to identify new opportunities

From customers at risk, to customers whose potential are not maximized yet, use built-in tools or a freestyle approach to strengthen retention.

Cohort
RFM
ABC
Brand Switching
Never Buy
Complete Free Style

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04 - ENGAGE

Target selected customer segments and measure the impact on their behaviour

Create campaigns directly from your segment list
Measure your campaigns effectiveness as soon as data gets in
Integrate Marketing Campaign & Promotion Planning

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05 - COLLABORATE

Share customer behaviour insights with other teams inside your organization

Customer behaviours conceal a wealth of insights to be shared across the organization to improve the complete commercial offer.

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As former Retailers,
we know how important it is
to make things simple.
And we speak the same language.

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