The quantity of data managed by Retailers’ Teams, from Merchandizing to Marketing to Store Operations or ECommerce Teams, never stops growing.
These data are to be used to analyze situations, sometimes predict outcomes. Which leads to data’s most important benefit: support decision making & execution.
Too Often, Retailers 'Teams become overloaded with these data flows. They often lack the time & expertise to organize, structure, clean & enrich these data timely and accurately. The consequences can be felt immediately on the quality of the decisions taken: range evolution, overcrowded shelves, pricing, ...
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