Business Cases, Tips and Expert Insights

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CRM Persona and Personalization

At a time of increasingly complex customer engagement, nothing is more important than building personas to support Retailer Marketing Strategies. Customers personas are archetypical Customers whose habits and characteristics represent the behaviors of a larger group of Customers.

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22 Nov 2022

CRM Expert

Digitalization is Mandatory: Note Taken

Digitization is Mandatory: Note Taken
Retail Experts

4 Business Directions The Pandemic Transformed into Priorities

4 Business Directions the Pandemic Transformed into Priorities
Retail Experts

2021 Innovations: What Would You Like to See?

2021 Innovations: What Would You Like To see?
Retail Experts

HPT Ariane Takes a Minority Share in HyperTrade Consulting

HPT Ariane Takes A Minority Share in Hypertrade
Retail Experts

Retail Rebound Might Be Stronger Than We Think.

Teams, Loyalty, & Cash-Flow needs to be ready.
Retail Experts

Retail Quick Scans

10 Retail Quick Scans - Series
Retail Experts

Automatic Category Reviews

‍Automatic Category Reviews
Retail Experts

10 Points to Assess Your Vendors Relationships

10 Points to Assess Your Vendors Relationships
Retail Experts

10 Hanging Low Fruits to Increase Retail Merchandising Efficiency

10 Hanging-Low Fruits to Increase Retail Merchandising Efficiency
Retail Experts

10 Ideas to Maximize Your Customers Data

10 Ideas to Maximize Your Customer's Data
Retail Experts

5 Simple Actions Retailers Can Do To Increase Margin

5 Simple Actions Retailers Can Do to Increase Margin
Retail Experts

4 Simple Actions Retailers Can Do To Increase - Not So Hidden - Cash Flow

4 Simple Actions Retailers Can Do to Increase – Not So Hidden – Cash Flow
Retail Experts

Budgeting Your Retail CRM in 4 Steps & Free Tool

Budgeting Your Retail CMR in 4 Steps and Free Tools
Retail Experts

It is an Imperative to Re-think Collaboration

It is an Imperative to Re-Think Collaboration
Retail Experts

3 Financial Reasons Why You Should Invest in Digital Tools Now

3 Financial Reasons Why You Should Invest in Digital Tools Now
Retail Experts

4 Reasons Why Subcontracting Data Management is Critical to Better Decisions & Execution

4 Reasons Why Subcontracting Data Management is Critical to Better Decisions & Execution
Retail Experts

Top 3 Gen Z Nees in Retail

Top 3 Gen-Z Needs in Retail
Retail Experts

Myanmar retail Market Data: Why it Should in Your 2021 Budget

Myanmar Retail Market Data
Retail Experts

Rationalizing Assortment in 6 Steps. How we did.

Rationalizing Assortment in 6 Steps. How we did.
Retail Experts

CRM Glossary for Retailers

One can easily find CRM glossaries online, and some of them are really good. Still, we could not find a glossary that is specific to retail and that could explain the practical usage of the main components of CRM for our own growing Teams... So, we decided to build our own. If we are lucky, our little efforts will also be useful to others.
Retail Experts

Navigate the category management jargon

Category management can become quickly complex, all the more that different companies or organisation use different words to designate similar components. We asked our Retail Experts to share what are the secrets behind all these technical terms...
Retail Experts
How CRM Customer Experience impact the whole CX Experience

The rise of CRM as acritical component to the Customer Experience is accelerating

CRM Experts

9 Sep 2022

Critical Shopper Insights - Webinar

Shopper Insights must be integrated into each Category, Brand or Sales Strategies: they are just critical for every Teams.

Retail Experts

9 Sep 2022

Why Post Campaigns Analyses are more important than Campaign results

Not so long ago, Category Captainship (the opportunity for a manufacturer to drive a retailer’s category) was a costly activity reserved to the happy few.

CRM Experts

30 Aug 2022

How Retail Tech is changing Category Captainship

Have you ever run a first wave product campaign that was not successful? Most companies have  

Retail Experts

25 Aug 2022

It is the Right Time

For months, the world has unfortunately been experiencing an accumulation of unprecedented and simultaneous  social, environmental, economical and human challenges.

Retail Experts

19 Aug 2022

4 Ways to Maximize Campaign Results

How effective was the Promotion Campaign? What are the lasting effects? How did it influence Shoppers Behaviors? Find out how Ulys CRM can help you easily answer these questions

CRM Experts

15 July 2022

Promotion Effectiveness - Short Webinar VDO

We help retail players grow their omnichannel performances through a robust, data-driven category management approach.

Retail Experts

30 May2022

Range Effectiveness - Short Webinar VDO

Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion.

Retail Experts

10 May 2022

Customer Data Analysis - An Overview of Best Practices to Save Time and Optimize Your Operations

Your business needs to understanding of your customers if you want to remain competitive and relevant in the market.

Retail Experts

17 Mar2022

Retail Blink Series: Driving Effective Promotions

Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion.

Retail Experts

28 Oct 2022

Retail Blink Series: Building Winning Customer Segments

Because each customer is different, your CRM tool needs to help you build offers tailored to their different behaviors. Here are some ideas on how to use your CRM to create a winning customer segment-product fit:

Retail Experts

28 Oct 2022

Retail Blinks Series: Optimize Your Brand's Range

Manufacturers often miss growth opportunitiaes with their retailer through this one factor: Their Brand's Range.

Retail Experts

28 Oct 2022

CRM Glossary For Retailers

Online CRM Glossaries aren't specific for retail, so we decided to make our own.

Retail Experts

30 Jul 2021

Top 3 Gen-Z Needs in Retail

Last time a new generation came into play in the retail world, a lot had to change to accommodate to Millennials' needs.

Retail Experts

26 Aug 2022

Myanmar Retail Market Data

Since our inception ins 2015, our Innovations have always been driven by suggestions from both Retailers and Manufacturers.

Retail Experts

30 Jul 2021

Navigate The Category Jargon

Category management can become quickly complex, all the more that different companies or organizations use different words to designate similar components.

Retail Experts

28 Jul 2021

4 Reasons Why Subcontracting Data Management is Critical to Better Decisions & Execution

The quantity of data managed by Retailers’ Teams, from Merchandizing to Marketing to Store Operations or E-Commerce Teams, never stops growing.

Retail Experts

30 Jul 2021

‍Automatic Category Reviews

Category Review (CR) is the unique opportunity to improve the Commercial Offer of the category for Shoppers.

Retail Experts

30 Jul 2021

3 Financial Reasons Why You Should Invest in Digital Tools Now

Many companies are cutting costs right now. Still, using Tech to optimize operations might be one the wisest thing to do.

Retail Experts

30 JUL 2021

Budgeting Your Retail CMR in 4 Steps and Free Tools

What we all learned in the past few months is how important existing customers are for any business,

Retail Experts

29 JUL 2021

4 Simple Actions Retailers Can Do to Increase – Not So Hidden – Cash Flow

Whether one calls it next normal or just an evolution, the global economic slow-down affect most retailers. Global sales (in-store + online) are not in their best shape.

Retail Experts

29 JUL 2021

5 Simple Actions Retailers Can Do to Increase Margin

We analyzed over 300 million of our clients’ transactions and sales data over the last 4 months to find out where are the untapped pockets of profitability.

Retail Experts

29 JUL 2021

It is an Imperative to Re-Think Collaboration

What we all learned in the past few months is how important existing customers are for any business, making next year Marketing Strategies and investments even more important than before.

Retail Experts

29 JUL 2021

10 Points to Assess Your Vendors Relationships

The 10 simple questions built in the Collaborative Approaches review the existing pillars a retail organization has built over the years.

Retail Experts

29 JUL 2021

10 Ideas to Maximize Your
Customer's Data

This week Retail Quick Scan focuses on Customer Loyalty, reviewing what are some of the Customer Loyalty Management (or CRM) : some might already be well in place. Some might need some additional work.

Retail Experts

29 JUL 2021

10 Hanging-Low Fruits to Increase Retail Merchandising Efficiency

As most grocery retailers are gearing towards increased sales through online stores or market places, merchandising teams need to address new challenges.

Retail Experts

29 JUL 2021

Retail Quick Scans

The Retail Quick Scan Series is a set of 10 simple close-ended questions sets for selected components of the retail business model: Collaboration, Merchandising, CRM, Digital Commerce, Operations and Supply Chain.

Retail Experts

28 JUL 2021

2021 Innovations:
What Would You Like To see?

Since our inception ins 2015, our Innovations have always been driven by suggestions from both Retailers and Manufacturers.

Retail Experts

29 JUL 2021

HPT Ariane Takes A Minority Share in Hypertrade

We are thrilled to announce that HPT Ariane has taken a minority share in Hypertrade consulting.

Retail Experts

28 JUL 2021

Retail Rebound Might Be Stronger Than We Think.

Teams, Loyalty, & Cash-Flow needs to be ready.

Retail Experts

28 JUL 2021

Rationalizing Assortment in 6 Steps. How we did.

Let's start by stating the obvious: during the last 3 months, Customer behaviors have drastically changed.

Retail Experts

28 JUL 2021

Digitization is Mandatory: Note Taken

Change is hard for everyone, especially when circumstances increase its level of urgency.

Retail Experts

28 JUL 2021

4 Business Directions the Pandemic Transformed into Priorities

The 2020 coronavirus pandemic has hit business hard and continues to do so.

Retail Experts

28 JUL 2021

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