Category performance analysis is the process of reviewing and analyzing a specific product category to understand its performance and identify opportunities for improvement.

Conducting regular category or brand review analyses is a standard practice for both retailers and suppliers

Therefore these 4 directions resonate strongly with what we do and Teams have to address.

In practice, and to work properly, AI or ML algorithms,These business rules are themselves driven by parameters and conditions.

Being aware of data and its importance in both your decision-making processes and your collaborative approaches

Retail CRM is a technology that retailers use to understand, segment, and engage Customers to increased sales.

It is an important tool for businesses to use to understand the strengths and weaknesses of their brand and identify opportunities.

In these new engagement strategies, the relevance of the communication to Customers and ROI plays a critical role. This is where Retail CRM comes into action.

Here are five steps for implementing CRM at a retail organization for a company that has already selected its Retail CRM system.

To bypass the limitations of the ERP, a virtual merchandise hierarchy was built in our cloud-based retail merchandising solution

Here are several ways that a retail CRM team can implement to help improve commercial offerings.

The objective of Category Management is to ensure each Category’s performance is maximized to its full potential. Ideally, each category is assigned a specific role.

For more than a year now, Assortment Rationalization has become a priority for many retailers.

Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion.

Because each customer is different, your CRM tool needs to help you build offers tailored to their different behaviors.

Manufacturers often miss growth opportunitiaes with their retailer through this one factor: Their Brand's Range

A Joint Business Plan is a process that helps retailers, and their suppliers solidify the objectives, the activities they want to execute conditions for success.

The discussion was organized by Chutipong Benjasatkul, the CEO of Italent, on 23 November 2022 in Bangkok.

At a time of increasingly complex customer engagement, nothing is more important than building personas to support Retailer Marketing Strategies.

The rise of CRM as acritical component to the Customer Experience is accelerating

Shopper Insights must be integrated into each Category, Brand or Sales Strategies: they are just critical for every Teams.

Not so long ago, Category Captainship was a costly activity reserved to the happy few.

Have you ever run a first wave product campaign that was not successful? Most companies have

For months, the world has unfortunately been experiencing an accumulation of unprecedented and simultaneous social, environmental, economical and human challenges.

How effective was the Promotion Campaign? What are the lasting effects? How did it influence Shoppers Behaviors?

We help retail players grow their omnichannel performances through a robust, data-driven category management approach.

Since the start of the pandemic, growth has been driven from a like for like perspective instead of expansion.

Knowing your customers’ demands will give you an idea of how to tailor your operations to be more profitable.

Digitization is Mandatory: Note Taken

As many businesses have found out sometimes the hard way , the pandemic has demonstrated that new approaches were necessary.

2021 Innovations: What Would You Like To see?

HPT Ariane Takes A Minority Share in Hypertrade

Teams, Loyalty, & Cash-Flow needs to be ready.

10 Retail Quick Scans - Series

Category Review (CR) is the unique opportunity to improve the Commercial Offer of the category for Shoppers.

10 Points to Assess Your Vendors Relationships

10 Hanging-Low Fruits to Increase Retail Merchandising Efficiency

10 Ideas to Maximize Your Customer's Data

5 Simple Actions Retailers Can Do to Increase Margin

4 Simple Actions Retailers Can Do to Increase – Not So Hidden – Cash Flow

Budgeting Your Retail CMR in 4 Steps and Free Tools

It is an Imperative to Re-Think Collaboration

3 Financial Reasons Why You Should Invest in Digital Tools Now

4 Reasons Why Subcontracting Data Management is Critical to Better Decisions & Execution

Top 3 Gen-Z Needs in Retail

Myanmar Retail Market Data

Rationalizing Assortment in 6 Steps. How we did.

One can easily find CRM glossaries online, and some of them are really good. Still, we could not find a glossary that is specific to retail

Category management can become quickly complex, all the more that different companies or organization use different words to designate similar components.