Manufacturers often miss growth opportunities with their retailer through this one factor: Their Brand's Range.
Retail Experts
26 AUG 2021
Because each customer is different, your CRM tool needs to help you build offers tailored to their different behaviors. Here are some ideas on how to use your CRM to create a winning customer segment-product fit:
06 SEP 2021
Driving Effective Promotions is a difficult task, and it can be quickly conflictual. Our "3 Layers Approach" can help. Here is how it works.
21 SEP 2021
Online CRM Glossaries aren't specific for retail, so we decided to make our own.
30 JUL 2021
Category management can become quickly complex, all the more that different companies or organisation use different words to designate similar components.
After the very challenging times endured during 2020, budgets and sales planning for the coming year are more important than ever.
Last time a new generation came into play in the retail world, a lot had to change to accommodate to Millennials' needs.
The quantity of data managed by Retailers’ Teams, from Merchandizing to Marketing to Store Operations or E-Commerce Teams, never stops growing.
Category Review (CR) is the unique opportunity to improve the Commercial Offer of the category for Shoppers.
Many companies are cutting costs right now. Still, using Tech to optimize operations might be one the wisest thing to do.
29 JUL 2021
What we all learned in the past few months is how important existing customers are for any business, making next year Marketing Strategies and investments even more important than before.
Whether one calls it next normal or just an evolution, the global economic slow-down affect most retailers. Global sales (in-store + online) are not in their best shape.
We analyzed over 300 million of our clients’ transactions and sales data over the last 4 months to find out where are the untapped pockets of profitability.
The 10 simple questions built in the Collaborative Approaches review the existing pillars a retail organisation has built over the years.
This week Retail Quick Scan focuses on Customer Loyalty, reviewing what are some of the Customer Loyalty Management (or CRM) : some might already be well in place. Some might need some additional work.
As most grocery retailers are gearing towards increased sales through online stores or market places, merchandising teams need to address new challenges.
The Retail Quick Scan Series is a set of 10 simple close-ended questions sets for selected components of the retail business model: Collaboration, Merchandising, CRM, Digital Commerce, Operations and Supply Chain.
28 JUL 2021
Since our inception ins 2015, our Innovations have always been driven by suggestions from both Retailers and Manufacturers.
We are thrilled to announce that HPT Ariane has taken a minority share in Hypertrade consulting.
Teams, Loyalty, & Cash-Flow needs to be ready.
Let's start by stating the obvious: during the last 3 months, Customer behaviors have drastically changed.
Change is hard for everyone, especially when circumstances increase its level of urgency.
The 202 coronavirus pandemic has hit business hard and continues to do so.
