February 2, 2023
Retail CRM (Customer Relationship Management) is a technology that retailers use to understand, segment, and engage Customers throughout their…
Discover the latest updates, insights, and trends in the Retail & Brand industry with our recent posts and news.
Retail CRM (Customer Relationship Management) is a technology that retailers use to understand, segment, and engage Customers throughout their…
Why do we need the Brand Analysis Brand analysis is the process of studying a brand and its performance…
From an increase of customers acquisition costs over 60% in the last five years (source: Digital Information World) to…
Is your ERP limiting your Segmentation? Bypass it! From the very beginning, the products a Retailer offers to its…
A customer relationship management (CRM) team can help improve a retailer’s Commercial Offers by using customer data and insights…
The objective of Category Management is to ensure each Category’s performance is maximized to its full potential. Ideally, each…
Why Revisiting JBP is important? We are in a challenging economic situation where cumulative trends are creating tension for…
For more than a year now, Assortment Rationalization has become a priority for many retailers. The frequent change of…
The discussion was organized by Chutipong Benjasatkul, the CEO of Italent, on 23 November 2022 in Bangkok.Below are the…
At a time of increasingly complex customer engagement, nothing is more important than building personas to support Retailer Marketing…
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